Structured andragogy course
We invite you to the Structured andragogy course Digital Marketing for Educators & Trainers. The course will be held at an agreed location of the client and will be held if there are at least 5 participants.
During the course you will learn how to use which channels to successfully advertise your educational programmes and attract participants. You will start by setting up your digital marketing strategy and also learn how to create engaging posts and share them with your target audience on the channels of your choice. The whole course will be geared towards raising the profile of your services and brand.
Why are social networks so important today? Here are some facts from Mark Schafer:
- 81% of consumers admit they have changed their shopping habits
- 66% of consumers say their mobile phone is their most popular shopping tool
- Most online purchases are impulse purchases or unplanned
- Generation Z visits social media to find content on the latest trends from their favourite influencers
MANDATORY EQUIPMENT: the programme is designed to be interactive, so you will need a laptop to prepare all the materials.
PROGRAM:
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Day 1 |
4 PL |
Digital marketing basics
You will learn what digital marketing is, the role of different channels and the latest trends. You will also learn about target audiences and how to reach them, as well as the differences between paid advertising and organic growth. |
|
Day 2 |
5 PL |
Developing a digital marketing strategy and demonstrating the use of selected digital channels. Opening profiles and getting to know digital channels in order to market educational programmes. |
|
Day 3 |
5 PL |
The best tool for DIY marketing materials Canva and the preparation of marketing materials in practice. |
|
Day 4 |
4 PL |
Conclusion: summary of what you have learned and individual work on your own digital channels with support of the mentor. |
LECTURER:
The course will be given by Aleksandra Janežič, who has been responsible for marketing at Cene Štupar - CILJ for over 12 years and now for the third year also for sales and marketing at the Association of Slovenian People's Universities (ZLUS). In addition, she lectures and conducts workshops for adult educators and mentors entrepreneurs in the field of digital marketing.
Her lectures focus mainly on how to take care of marketing most effectively yourself.
For more information, please contact me at sanda.jerman@cene-stupar.si or 030 640 262.
Prepared by:
Sanda Jerman, Project Coordinator
